DTC Mastery Part 5: Scalable, cost-effective email & SMS with Sendlane

Scaling an e-commerce brand from $5M to $50M is no minor feat. It demands not only exceptional products and services but also a keen understanding of how to maintain intimate connections with an ever-growing customer base. Our story of exponential growth is one of many pivotal decisions, but a game-changer was re-evaluating our email marketing strategy.

Like many others, we started with Klaviyo. It's the go-to platform known for its robustness and reliability. However, as we scaled, we encountered challenges that pushed us to explore alternatives. That's when we discovered Sendlane, a decision that dramatically reshaped our trajectory.

Here’s why Sendlane was a revelation:

Predictable, Value-Driven Pricing: Sendlane broke the mold with its pricing. They don't charge you based on the number of contacts, which gave us predictable costs and the freedom to grow our list without the constant worry of inflated charges. This aspect was critical for our direct-to-consumer brand, where margins are everything.
Customer Support That Truly Supports: Switching to Sendlane, we were introduced to a level of customer service that we hadn’t experienced before. Their team was not just responsive but proactive, personable, and invested in our success. They were partners, not just providers.
Feature-Rich and User-Friendly: Sendlane didn’t compromise on functionality. We had access to advanced features similar to Klaviyo's but with a more intuitive interface. Our team could execute complex, segmented campaigns with ease, enhancing productivity.

Being an eCommerce specialist, Sendlane has provided multiple built-in sequences(or flows) tailored for every stage of an eCommerce customer’s buying journey. You only have to make small cosmetic changes and you’re ready.

Similar to Klaviyo, Sendlane offers an easy to use drag and drop email designer.

Summary

Let's summarize what our preferred stack looks like! we covered all the major categories, from analytics to customer service to accounting to email and SMS. This is the final stack I'd recommend to any brand with ambitions to scale from $5 million to $50 million.

I know there is a lot of noise out there and thousands of apps promising you to increase your revenue by x%. But there is no short cut – Spend your time wisely and focus on what matters.

But there are apps like the ones I mentioned that can help you scale and give you the weapons you need to make the right decisions and not get overwhelmed by the obstacles to growth.

RetentionX

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